The right answers come from asking the right questions.
 We create lasting bonds between products and consumers and between CTI and our clients.
CTI provides the entire spectrum of consumer research services. We react more quickly. We deliver results more quickly. Our non-bureaucratic approach keeps your research firmly under control. You are guaranteed lack of bias and purity of findings.
In-depth, up-front client consultation helps CTI develop customized test designs that meet specific needs. Then we select from a wide range of consumer and sensory testing procedures to produce clear, accurate results. In our clients’ intensely competitive markets, the margin for error is nil. That knowledge guides all the research we do.
Accuracy, freedom from bias, flexibility and quick turnaround.
Our Services
Guide product developers in creating new products, line extensions and making critical product improvements. Optimize wining products, screen out inferior ones and determine the balance of attributes that drive consumer liking and product success by evaluating multiple samples of products. Track product quality in the marketplace by conducting consumer evaluation of key attributes and overall liking an on-going basis. On overall liking or about a specific attribute; claims of parity or superiority should only be made after conducting tests, carefully designed and executed according to strict standards, which will hold up in court, if necessary. Measure satisfaction, perceptions and/or satiety over a set period of time. Determines the specific differences and how extreme are those differences using trained panels. Conducted in both Canada and the US, for concept testing as a qualifying technique for CLT and HUT studies and as a data collection method for HUT studies. Combines objective sensory data with consumer preference data to determine which factors are driving people’s preferences. |
Provide a comprehensive understanding of consumer feedback about a product in the context of a positioning or product description, resulting in better product development results. Gather information from consumers interacting with products in the home environment where the products are normally used or consumed. Indicate whether or not a detectable difference exists between two samples. Identify and understand the “gold standard” in a category and the attributes that drive overall consumer liking and purchase intent. Category Assessments can identify opportunities for a new product or ways to improve existing products to make them more competitive. Models consumer liking by showing behavioural taste acceptance after repeated exposure to a product over a period of time. Allow for a more in-depth discussion of product and marketing issues by spending time with articulate respondents, with or without a professional moderator. Packaging Studies, Pricing Analysis, Shelf Analysis, Sniff Tests, Usage and Attitude Tracking, and Children's Research. |
Statistical Analysis
- Frequencies
- Means and Standard Deviations
- Cross Tabulations
- Least Significant Difference
- Analysis of Variance
- Correlations
- Mean Drop/Penalty Analysis
- Alienation Analysis
- Conjoint Analysis
- Multivariate Analysis of Variance
- Factor Analysis
- Regression Analysis
- Cluster Analysis
- Discriminate Analysis
- Multidimensional Scaling and Perceptual Mapping
- Conjoint Analysis/Trade Off Analysis
- Turf Analysis
- Latent Class Segmentation
- Drivers of Liking
- Preference Mapping
- Price Sensitivity Analysis
|
