Validation
Product concept validation
Methodology validation
Ideation
Testing concepts with consumers/panels
of experts |
|
Resonance
Claim Testing
Capability & resource testing
Shelf/Eye testing
Price point analysis
Gap analysis |
|
 |
Qualitative
Product opportunity & development analysis
Product resource analysis
Product toxicity analysis
Pricing analysis
Ideation workshops |
|
Quantitative
Central location/home usage testing
Phone/Internet
Surveys
Validation
of Findings |
|
Trained
Sensory Panels
Marketing
& Advertising Claims Testing
Shelf Analysis
Studies |
|
