With the arrival of warm weather and longer days, consumers are embracing the carefree days of summer the best way they know how, by skipping meal plans and firing up the grill. Do you throw meal planning out the window come summertime? Skip the hot kitchen for the ease of grilling al fresco?
Contract Testing recently conducted an extensive survey on the BBQ habits of consumers, including how often they grill, what they like to throw on the barbecue and how often they entertain around the grill.
Here are some of the interesting findings and insights from this survey:
More than half of consumers (64%) change their meal planning habits during the warmer months. For some that includes eating out but for 74% it simply means enjoying the weather over cooking in a hot kitchen.
Cooking on the BBQ is a popular choice for consumers with more than 80% doing so on a weekly basis. While most consumers grill their own meat at home, more than 70% of consumers purchase side dishes to pair with their meal.
When it comes to BBQ preferences, US consumers are most likely to grill chicken (30%), hamburgers and veggie burgers (26%) and beef (16%). Canadians prefer hamburgers and veggie burgers (37%), chicken (24%) and beef (18%). Despite their classic taste, hot dogs are low on the list for both Canadian and American consumers with only 10% selecting them as their favourite item to grill.
Hosting BBQs is a key summer occasion for many consumers, with 67% of Canadians and 63% of Americans holding potluck BBQs. Canadians are most likely to invite their friends while Americans are focused on family entertaining. Colleagues are the last choice for all consumers with less than 1% inviting their cubicle mate over for a cookout.
It is clear that consumers will be dusting off their grills this summer and making the most of the warm weather. From daily meals to big cookouts, both Americans and Canadians will be manning the grill all summer long.
For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes at firstname.lastname@example.org.