Case Study: How low-cal cranberry juices measure up
The low-cal, low-sugar, low-fat food and beverage trends aren't going anywhere with consumers more concerned than ever about their long-term health and well being. But what's a juice lover to do? Fruit juices can provide consumers with an easy and convenient way to get a dose of vitamins. The answer is simple - make the switch to low-calorie or sugar-reduced options.
But how do consumers know which low-cal / low-sugar juices taste best? Key factors include taste, price and brand.
We recently took a closer look at the flavour and sensory profiles of various brands of low-calorie cranberry juice to see how they compare.
Contract Testing Inc. is an industry leader in sensory evaluation and consumer product testing. We are the only sensory evaluation and consumer product research company with corporately managed test sites in both Canada and the United States.
With 30 years of experience, we are innovators in testing with consumers across all major food, beverage and household and personal care categories.
For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes using this form or call 1-800-342-1825.