Case Study: What Tortilla Chip Has the Most Crunch?
Crunchy, salty and versatile - the tortilla chip has transitioned from a Mexican restaurant treat to a pantry staple for many. And who can blame them? Tortilla chips can be dipped in salsa, crumbled for recipes or enjoyed on their own. We dare you to eat just one!
When it comes to buying tortilla chips, consumers are faced with a plethora of options - flavoured, artisan or classic? How do they pick?
We recently took a closer look at the sensory profile of six popular brands.
Contract Testing Inc. is an industry leader in sensory evaluation and consumer product testing. We are the only sensory evaluation and consumer product research company with corporately managed test sites in both Canada and the United States.
With 30 years of experience, we are innovators in testing with consumers across all major food, beverage and household and personal care categories.
For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes using this form or call 1-800-342-1825.