Only CTI conducts consumer product research at its own field sites across the US and Canada, with partner facilities around the world.
It’s a bit ironic that many research companies speak to the quality of their test sites. Very often, they are actually referring to CTI test sites! Many of the world’s largest market research companies as well as other sensory and product research companies confidently and faithfully conduct their fieldwork at CTI field sites across the US and Canada.
Investing in our own test sites gives ours clients clear advantages.
We have total control over the test participants, technology and staff at each of our test sites, ensuring consistent processes, standards and controls. Consistent protocols guarantee quality research!
Having our own test sites means we do not have to subcontract your product research, saving you research dollars. Why pay for multiple companies to conduct your product research when you can use one company?
Most importantly, your product research is managed by a single, dedicated CTI project manager who will orchestrate testing across multiple locations, any time, any place, anywhere.
Our main facility is centrally located in the Greater Toronto Area. One of North America’s fastest growing regions with a population of 5 million, we are located close to an international airport, the US border, and perfectly situated to take the pulse of the North American market.
With CTI, there are no boundaries to quality product research.
The majority of our tests are conducted at one of our 11 North American locations.
Testers will need to attend a test centre to undertake tests.