Valentine’s Day is known as the international day of love and romance, the day that couples spoil each other with chocolates, flowers and fancy dinners out. A restaurant feast is what many Valentine’s Day traditions are built on and restaurants capitalize on it, creating prix-fixe romantic menus full of oysters, champagne and strawberries.
In recent years, more and more consumers have been trading a fancy Valentine’s Day Dinner out with a home cooked feast, saving money and showing off their skills in the kitchen – a win-win for many!
Contract Testing recently conducted an extensive survey on Valentine’s Day dining habits to see how consumers plan on wowing their dates this February 14th. Will they go all out with a restaurant feast? Are at home Valentine’s Day dates growing in popularity?
Here are some of the interesting findings and insights from this survey:
For close to 70% of consumers, their Valentine’s Day will include a special meal, with 83% using dinner as the time to celebrate their loved one. More than half of consumers (52%) will celebrate their Valentine’s Day dinner in a restaurant while 37% will be cooking at home. Other popular options include ordering in or going to a sporting event.
When it comes to cost on Valentine’s Day, we all know that being in love isn’t cheap! 45% of consumers will spend over $50 on their Valentine’s Day meal and 31% will spend between $25 – $50. Just 14% of consumers will spend less than $25.
Despite their plan to visit a restaurant, more than 58% of consumers believe that eating out on Valentine’s Day is overrated. Just 38% think it is worth the hype with many saying it is too crowded, too busy and too expensive. The motivation for consumers to visit restaurants on Valentine’s Day is the ambiance (50%), the food selection (45%) and to impress their partner (32%).
For those that stay home on Valentine’s Day, their reasoning is that restaurants are too expensive (55%), too busy (49%) and have limited food options (25%). Time is also a challenge with more than 18% of consumers simply not having the time to go out on Valentine’s Day.
Whether eating in or dining out, it is clear that consumers do enjoy celebrating Valentine’s Day and for many, the day includes a special dinner.
For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes at firstname.lastname@example.org.