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Case Study: How Do Dark Chocolate Bars Stack Up?

Dark chocolate boasts a rich and complex flavour profile that can surprise and delight you, all in one bite. Beyond the delicious taste, dark chocolate is packed with antioxidants that have been linked to lowering blood pressure and cholesterol. Are all dark chocolate bars created even? In a category where prices vary and consumers tend to be brand loyal, blind taste tests are key.

We recently ran a check-up of the category to see how four brands stacked up in a review of their flavor profiles. See the case study here.

Matrix Sciences Consumer Research

Formerly Contract Testing (CTI), Matrix Sciences Consumer Research is a product research company, connecting companies who want their products tested by real consumers. We are an industry leader, working with major brand names, and have been in business for more than 30 years.

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