The low-cal, low-sugar, low-fat food and beverage trends aren’t going anywhere with consumers more concerned than ever about their long-term health and well being. But what’s a juice lover to do? Fruit juices can provide consumers with an easy and convenient way to get a dose of vitamins. The answer is simple – make the switch to low-calorie or sugar-reduced options.
But how do consumers know which low-cal / low-sugar juices tastes best? Key factors include taste, price and brand.
We recently took a closer look at the flavour and sensory profiles of various brands of low-calorie cranberry juice to see how they compare. See the case study here.