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Case Study: What Tortilla Chip Has the Most Crunch?

Crunchy, salty and versatile – the tortilla chip has transitioned from a Mexican restaurant treat to a pantry staple for many. And who can blame them? Tortilla chips can be dipped in salsa, crumbled for recipes or enjoyed on their own. We dare you to eat just one! When it comes to buying tortilla chips, consumers are faced with a plethora of options – flavoured, artisan or classic? How do they pick?
We recently took a closer look at the sensory profile of six popular brands. Click here for the details.

Matrix Sciences Consumer Research

Formerly Contract Testing (CTI), Matrix Sciences Consumer Research is a product research company, connecting companies who want their products tested by real consumers. We are an industry leader, working with major brand names, and have been in business for more than 30 years.

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