Can you guess what these are? Read Contract Testing’s most recent study to find out.
With the unpredictable eating habits of children a challenge for many parents, drinkable yogurt is one fridge staple that seems to be consistently kid-approved.
One of the forces behind the growth of the yogurt category over the past decade is drinkable yogurts. Whether at home or on-the-go, drinkable yogurt is one of the most convenient, nutritional, and kid-endorsed options for parents today.
Contract Testing recently conducted research aimed to explore the differences in the flavour and texture profiles of drinkable yogurt – and to determine which key attributes of the products tested most drive preference among kids. The test included four popular brands of strawberry flavoured drinkable yogurts.
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For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes at andrew.scholes@contracttesting.com.