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The Flavour of the Holiday Season

Each year, as the days become shorter and winter settles in, many of us turn to our kitchens for solace and sanity. And with that, there is no other time of the year where a home’s kitchen is a more celebrated hub than during the holidays. Whether you celebrate Christmas, Hanukkah, Kwanzaa or even Festivus,…

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How do you like your peanut butter?

Peanut butter. A nutritious, filling and versatile food that is loved by so many – young and young at heart. Whether slathered on a piece of toast for a quick and nutritious breakfast solution, or finely spread on a cracker for a midnight snack, peanut butter continues to be one of our favorite go-to foods.…

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Quick Service Restaurants (QSR) Impact the World!

QSR Product Testing Quick Service Restaurants Product Testing

What is a Quick Service Restaurant? A quick service restaurant (QSR) is a specific type of restaurant characterized both by cuisine and table seating. Food served in these restaurants characteristically caters to a « meat-sweet diet » and is offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order,…

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What Is The Most Popular Cake Flavor?

Chocolate Cake Flavor- Sensory Product Testing - Consumer Product Testing

Wednesday, November 26 is National Cake Day. Which begs the question, what is the most popular cake flavor in North America and why? The Reigning King of Cake Flavors With so many different levels of richness and options for flavor pairings, chocolate remains the most popular cake flavor. This childhood favorite has the flexibility to be…

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Consumers Provide Top Five Perfect Pairings

Peanut butter and jelly, pork and beans, chicken and dumplings, spaghetti and meatballs…Contract Testing recently asked consumers (from both the United States and Canada) to tell us more about their ‘perfect pairings’ when it comes to the food and drink they enjoy. According to the survey, their perfect pairings include: Peanut butter with jam Consumers…

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Contract Testing’s Annual Halloween Survey!

Halloween spending is set to BOOm this year. The Financial Post (Canada) recently reported that Canadians are now outspending Americans on Halloween to the tune of $1-billion in 2014. With the second most popular holiday approaching, more than 3,000 testers participated in a consumer survey about Halloween to get more insight into this very spooooooky…

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CTI Breakfast Survey 2014

Experts say that breakfast is the most important part of the day; many parents would report that it’s also the busiest. To mark National Breakfast Month, and the back to school season, Contract Testing surveyed parents to find out more about their breakfast routines – and about kids preferences when it comes to the food…

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Nutritional Beverages: Exploring the differences in taste and textural profiles among seniors

The market for products geared towards improving the health and well-being of our aging population continues to grow. The challenges of maintaining our health and nutrition increase as consumers get older – and for some, single-serve nutritional drinks or ‘shakes’ are a practical option – either for maintaining weight or getting the nutritional elements they…

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Matrix Sciences Consumer Research

Formerly Contract Testing (CTI), Matrix Sciences Consumer Research is a product research company, connecting companies who want their products tested by real consumers. We are an industry leader, working with major brand names, and have been in business for more than 30 years.

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