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The Ham and Cheese Sandwich Ranks Among the Most Popular of Sandwich Options: This and more sandwich preferences from Contract Testing’s most recent consumer survey.

We all have a favourite sandwich. For Ross Geller on Friends, it was a turkey sandwich with a “moist maker” – an extra slice of gravy soaked bread in the centre. And in Seinfeld, Kramer’s character just could not eat a sandwich without Dijon mustard. Contract Testing’s most recent consumer survey looked at sandwich preferences:…

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National Hot Dog Day – July 23rd

July 23rd is National Hot Dog Day and to celebrate, Contract Testing reveals consumer preferences when it comes to one of North America’s most popular foods – the hot dog. The top dog: the majority of respondents reported their preference for an all beef hot dog (62 per cent) with “the works” (ketchup, relish, mustard…

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There are three main reasons why moms purchase drinkable yogurts for their kids.

Can you guess what these are? Read Contract Testing’s most recent study to find out. With the unpredictable eating habits of children a challenge for many parents, drinkable yogurt is one fridge staple that seems to be consistently kid-approved. One of the forces behind the growth of the yogurt category over the past decade is…

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Football Fever Fills Canadian Bellies with Chicken Wings and Nachos

World Cup fever is still going strong! But as we come to the close of this momentous event that has captured the hearts of viewers worldwide, Contract Testing decided to find out what Canadian consumers have been feasting on while they watch the games at pubs across the country. With all their many varieties from…

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In search of the perfect Chicken Nugget?

The Chicken Nugget was invented in the 1950’s and made its debut on the McDonald’s menu board in the early 80’s. Fast-forward to 2014 and the Chicken Nugget is one of the most popular items in the freezers of the on-the-go family. And nowadays, there is a wide variety of brand choice – some differentiated…

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Whether chewy, crunchy, extra-chocolaty, or simply decadent – chocolate chip cookies continue to be king of the cookie aisle.

But with so many interpretations of our classic favorite on the shelf, we wondered, are they all equally good and what aspects of the chocolate chip cookie stand out as the most important? Our latest research explores whether there are perceivable differences between packaged on-the-shelf chocolate chip cookies. Overall, our results suggest that it’s mainly…

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Barbecue season is finally upon us and nothing says summer and BBQ season like a delicious, juicy hamburger.

In honour of National Hamburger Week (the second week in May), Contract Testing conducted an online survey (1,326 respondents) to understand consumer preferences around…what else? Hamburgers! To ring in the summer season, we wanted to know your favourite type of burger as well as accoutrements such as condiments and sides. Beef or Bust The traditional…

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Sweet & Savory Indulgences

Do you crave the rich taste of chocolate or the tartness of a strawberry rhubarb pie? Or is your preference for salt – chips, pretzels or popcorn? Contract Testing recently conducted an internet survey to understand consumer preferences when it comes to sweet and savory indulgences. The results are in and here’s what you had…

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Matrix Sciences Consumer Research

Formerly Contract Testing (CTI), Matrix Sciences Consumer Research is a product research company, connecting companies who want their products tested by real consumers. We are an industry leader, working with major brand names, and have been in business for more than 30 years.

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