Case Study: Soy Milk Leads the Non-Dairy Beverage Category
For consumers that are lactose intolerant, vegan or simply looking for dairy-free beverages, there are a plethora of options at the grocery store. From cashew to almond to pea, how do you consumers make the right choice?
Soy milk is a great option as it boasts high levels of protein, amino acids and potassiums. But do all soy milks taste the same? Flavour is key for consumers as some soy milks can taste chalky, others are too sweet and some are simply bland.
Contract Testing recently conducted taste profiles on four brands of soy beverages to identify what stands out for consumers.
Contract Testing Inc. is an industry leader in sensory evaluation and consumer product testing. We are the only sensory evaluation and consumer product research company with corporately managed test sites in both Canada and the United States.
With 30 years of experience, we are innovators in testing with consumers across all major food, beverage and household and personal care categories.
For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes using this form or call 1-800-342-1825.