We offer the complete scope of product research services, oriented toward one specific goal: making superior products.
We are not a market research company, which offers a large range of services that are oriented around consumers and focus on mass data collection and recruiting. We are also not a focus group company, with its emphasis on consumer trends and qualitative research techniques. Market research companies and focus group companies will tell you they conduct sensory product research, and they do, but it’s one item on a long list of services as opposed to an area of specific expertise.
At CTI, our exclusive focus is on consumer products. We specialize in product research, with properly screened real consumers at our own test sites across the US and Canada or at rigorously selected partner facilities worldwide. The end result is crystal clear intelligence that helps our clients develop and market superior and successful products.