Case Study: Lean, Mean and Meatless
The #meatlessmonday trend is all over social media with more and more consumers swapping meat for veggie-friendly alternatives. Can't imagine life without a big, juicy hamburger? Give a plant-based burger a try and surprise yourself. Meat-free burgers have been on the rise in recent years and consumers have plenty of options to choose from, include some very "beefy" ones.
We recently put four veggie burgers on the grill and to the test to see how they measure up. Click here to see how they compare to a "real" hamburger.
Matrix Sciences is an industry leader in sensory evaluation and consumer product testing. We are the only sensory evaluation and consumer product research company with corporately managed test sites in both Canada and the United States.
With 30 years of experience, we are innovators in testing with consumers across all major food, beverage and household and personal care categories.
For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes using this form or call 1-800-342-1825.