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Nowadays, you can find chocolate in any form and mixed with the most unthinkable flavour partners – sweet and savoury, intensely spicy, fruit and nutty, and organic – are just some of the consumer trends that are currently driving innovation and sales in the multi-billion-dollar confectionery market.
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Case Study: For The Love of Chocolate
The choices are limitless. We can choose to indulge in a premium variety, or opt for the more mainstream traditional bar. Either way, chocolate is more than just a food or confection, it is woven into our history and food culture – sometimes conjuring up the memories of our childhood, or consoling us like a warm blanket. Our love for chocolate runs deep, and whether we like it or not, most of us have an on-going relationship with chocolate.
This research explores six popular brands of plain milk chocolate, to see whether there are perceivable differences in their sensory profiles and whether they equally tug at the heart strings of our chocolate loving testers.
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This article is free information from Contract Testing Inc., an established leader in sensory product research and consumer product research for the food, beverage, and (QSR) quick service restaurant industries throughout the United States and Canada. To learn more about the complete scope of product research services, please call 1-905-456-0783 or visit us online at www.contracttesting.com.