While they may not appeal to everyone, processed cheese slices are a convenient staple that many keep in the fridge as a go-to snack or crowd-pleasing topper. The iconic plastic-wrapped orange squares continue to be a common fixture in Canadian food culture.
We recruited 50 females between the ages of 25 and 54 to our Central Location Testing facility in the Greater Toronto Area. All were principal grocery shoppers who regularly purchase and consume processed cheese slices at least once per month. The test included two National brands and two Private label brands, all purchased at local grocery stores.
Each participant tasted and evaluated one slice of each sample, each served on a plastic plate labeled with a 3-digit code. The samples were served unbranded, one at a time, in varied order. Participants were asked a series of detailed hedonic and ‘just about right’ questions regarding the appearance, flavour, and textural profiles of the cheese slices. While the most common use for cheese slices is for melting in a grilled cheese or on a burger, a majority of respondents claimed to also eat the product in its raw state, in a sandwich, on crackers, or on its own.
Click here to learn more about our cheese slice case study results.
For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes at firstname.lastname@example.org