As consumers seek out healthier beverage alternatives to soft drinks, they are finding increasingly more options in bottled water including new flavours and new fashionable or ‘greener’ packaging innovations. One exploding segment of the category we recently explored is flavoured sparkling water. The objective of our latest research was to investigate the sensory performance of six lemon-flavoured sparkling waters – including national brands and private labels. With many veteran and rookie brands now competing for this market space – whether global, niche, premium, or value – from a product perspective, do they all make a similar splash? Click Here and find out by reading our latest case study.
For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes at andrew.scholes@contracttesting.com.