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Have you ever wondered if customers respond more favourably to green products on St. Patty's Day?

According to a recent consumer survey conducted by Contract Testing Inc, it turns out nearly 50 per cent of consumers enjoy food and drink more when it’s dyed green for St. Patty’s Day. Just 7 per cent said it would turn them off completely and 44 percent saying the colour of food has “no impact” on whether or not they like it. For information on this survey, or to learn more about Contract Testing, please visit us at www.contracttesting.com.

Matrix Sciences Consumer Research

Formerly Contract Testing (CTI), Matrix Sciences Consumer Research is a product research company, connecting companies who want their products tested by real consumers. We are an industry leader, working with major brand names, and have been in business for more than 30 years.

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