With a new year upon us, many North Americans are looking forward to a clean slate and a fresh start. Resolutions are always made with the best intentions; what changes can we make to become our best selves in 2018?
While resolutions are very personal, we do know that many people focus on health, fitness and diet, especially after an indulgent holiday season. Does eating healthy mean more meals at home? How many people actually keep their resolutions?
Contract Testing recently conducted an extensive survey with over 1,000 participants from across North America, examining 2018 New Year’s resolutions.
Here are some of the interesting findings and insights from this survey:
Diet changes top New Year’s resolutions trends for Americans and Canadians. This year, more than 68% of Americans and 50% of Canadians plan on overhauling their diet as part of their “New Year, New You” approach.
Meal planning is key for many when it comes to changing their diet with 69% of Americans and 56% of Canadians committed to some form of meal planning as part of their New Year’s resolutions. With good reason, as 73% of Americans and 68% of Canadians plan to eat more meals at home in 2018.
In terms of resolutions, overall health improvement tops the list for 49% of North Americans, followed by saving money for 25% and losing weight for 18%. Other popular resolutions include spending more time with family and professional growth.
According to statistics, 88% of the population outlines New Year’s resolutions, 63% fail to complete their resolutions. Close to half (43%) last less than a month and 80% don’t make it to the end of March. Despite the facts, North Americans are positive that they will keep this year’s resolutions and we love their positivity! Based on the Contract Testing Inc. survey, 58% of North Americans expect their resolutions will last the entire year, 12% expect they will last six months and 11% anticipate lasting three months. Just 6% expect to keep their resolutions for a month or less.
It is clear that New Year’s resolutions are important to North Americans and many are committed to taking steps to improving their overall health, starting with eating at home and meal planning.
For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes at firstname.lastname@example.org.