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We offer the complete scope of product research services, oriented toward one specific goal: making superior products.

We are not a market research company, which offers a large range of services that are oriented around consumers and focus on mass data collection and recruiting. We are also not a focus group company, with its emphasis on consumer trends and qualitative research techniques. Market research companies and focus group companies will tell you they conduct sensory product research, and they do, but it’s one item on a long list of services as opposed to an area of specific expertise.

At Matrix Sciences Consumer Research, our exclusive focus is on consumer products. We specialize in product research, with properly screened real consumers at our own test sites across the US and Canada or at rigorously selected partner facilities worldwide. The end result is crystal clear intelligence that helps our clients develop and market superior and successful products.

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We design your research considering three fundamental components:

Objectives

Product Expand
  • Prototype Selection
  • Liking and Preference
  • Alienation
  • Concept Fit
  • Optimization
  • Competitive Benchmarking
  • Cost Reduction
  • Sensory Segmentation
  • Change Validation
  • Repeated Measures
  • Quality Monitoring
  • Shelf Life
  • Claim Substantiation
  • Time Intensity
  • Harmonization
Concept Expand
  • Liking
  • Optimization
  • Fit to Brand
  • Leading Flavours
  • Communication
  • TURF
  • Positioning Validation
Packaging Expand
  • Prototype Selection
  • Liking and Preference
  • Competitive Benchmarking
  • Functionality/Usability
  • Nutritional Labelling & Ingredient List Evaluation
  • Communication Validation
  • Optimization
  • Concept Fit
  • Product/Imagery Fit
  • Brand Fit
  • On-Pack Claims
Pricing Expand
  • Acceptance
  • Value Perceptions
  • Optimal Pricing
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Methodology

Central Location Testing
Home Usage Testing
Descriptive Analysis
Focus Groups
Interviews
Online Research

Analytical Tools

Frequency Tables
Means
Standard Deviations
Cross Tabulations
Significance Testing
More Expand
  • Key Measures Analysis
  • Penalty Analysis
  • Drivers of Liking
  • Correlation Analysis
  • Normative Analysis
  • Alienation Analysis
  • Segmentation Analysis
  • Turf Analysis
  • Van Westendorp
  • Multivariate Analysis
  • Preference Mapping
  • Conjoint Analysis
  • Maxdiff Analysis

Matrix Sciences Consumer Research

Formerly Contract Testing (CTI), Matrix Sciences Consumer Research is a product research company, connecting companies who want their products tested by real consumers. We are an industry leader, working with major brand names, and have been in business for more than 30 years.

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Contact Us

119 West Drive
Brampton, ON L6T 2J6
Canada

2776 Birchcrest Drive SE
Grand Rapids, MI 49506
United States

All locations

+1 (866) 297-3486

For more information recruiters@matrixsciences.com

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