Millions of people consume canned soup every day. When sensory testing popular brands of chicken noodle soups in cans and boxes we discovered a few commonalities. Certain popular soup brands are easily recognizable by consumers, and a blind taste test reveals that the marketplace is open if a company can nail down the sensory characteristics…
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Case Study: For The Love of Chocolate
Download our latest case study now! Nowadays, you can find chocolate in any form and mixed with the most unthinkable flavour partners – sweet and savoury, intensely spicy, fruit and nutty, and organic – are just some of the consumer trends that are currently driving innovation and sales in the multi-billion-dollar confectionery market. …
The Sensory Side of Ice Cream
The sensory characteristics related to ice cream are unique and powerful in a billion dollar marketplace. What are some of the sensory characteristics of ice cream? Some of the flavor attributes include overall dairy, dairy fat, dairy cooked, eggy, fruity ripe, floral, green unripe, vanilla, alcohol like, chocolate, cocoa, nutty, caramelized, toasted, dark roast, fresh,…
Which Bottled Water Is Preferred In The World?
It’s no surprise that bottled waters have different flavors. There certainly is a preference in the marketplace. Sensory product testing once again plays an important role in understanding what consumers prefer when it comes to bottled water. The nuances of taste with water are not as pronounced as with other products. Although subtle, flavor varieties…
Which type of bread is the crowd favorite?
Sensory product testing is a powerful tool with a wide range of applications in the bakery industry. You really see this come to light with bread. There are many options to choose from; what do consumers prefer? In a very large testing group, 62% prefer whole-wheat bread to all others. White bread is next at…
These are a Few of our Favourite Fruits
Take a trip to the local market this summer and you’ll find an abundance of colourful fruits and vegetables. With June being National Fresh Fruit and Vegetable Month, we thought it would be fitting to explore fruit preferences with our sensory product testing team when it comes to berries, tropical fruits, citrus fruits and of…
The Rise of the Gourmet Hamburger
Over the top burgers, special sauces and customized creations -the surge of gourmet burger chains continues to grow with new establishments popping up all over North America. Do you believe that the topping makes the burger? Last year, we asked the Contract Testing community about their sensory product testing burger topping preferences and our survey…
Which Pizza Topping Is King?
Pizza is one of the most beloved meals around the world. In fact, pizzerias comprise almost eight percent of all United States restaurants. Manufacturers’ sales of pizza has reached almost $40 billion each year. Americans eat about 100 acres of pizza each day, or about a staggering 350 slices per second! For a certainty, there…