Sip it from a cup, slurp it from a spoon – it’s the perfect last-minute lunch option for ravenous school kids, or a quick and nutritious meal in-between work and soccer practice. Only a few turns of the can-opener, five minutes on the stove, a couple stirs and presto – soup is served. Through much…
BBQ Season is Here!
With the arrival of warm weather and longer days, consumers are embracing the carefree days of summer the best way they know how, by skipping meal plans and firing up the grill. Do you throw meal planning out the window come summertime? Skip the hot kitchen for the ease of grilling al fresco? Contract Testing…
Cheese Slices – A classic love/hate study
While they may not appeal to everyone, processed cheese slices are a convenient staple that many keep in the fridge as a go-to snack or crowd-pleasing topper. The iconic plastic-wrapped orange squares continue to be a common fixture in Canadian food culture. We recruited 50 females between the ages of 25 and 54 to our…
Case Study: How Low-Cal Cranberry Juices Compare
The low-cal, low-sugar, low-fat food and beverage trends aren’t going anywhere with consumers more concerned than ever about their long-term health and well being. But what’s a juice lover to do? Fruit juices can provide consumers with an easy and convenient way to get a dose of vitamins. The answer is simple – make the…
Case Study: Cheese Please!
The cheese business is booming and customers are faced with dozens of options at grocery and speciality stores. While speciality cheese are the star of gourmet charcuterie plates, a classic medium cheddar is the top choice for many. We recently took a look at the mainstream cheese category to see how six popular brands compare…
Case Study: What Tortilla Chip Has the Most Crunch?
Crunchy, salty and versatile – the tortilla chip has transitioned from a Mexican restaurant treat to a pantry staple for many. And who can blame them? Tortilla chips can be dipped in salsa, crumbled for recipes or enjoyed on their own. We dare you to eat just one! When it comes to buying tortilla chips,…
Where are Consumers Getting their Caffeine Fix?
Starting the day with a cup of coffee is standard for most consumers but where does that coffee come from and how much does this daily habit really cost? Are you a home brewer, swear by your pod system or strictly purchase coffee outside of the home? You may dabble in a bit of all…
Is a Valentine’s Day Dinner Out Overrated or Romantic?
Valentine’s Day is known as the international day of love and romance, the day that couples spoil each other with chocolates, flowers and fancy dinners out. A restaurant feast is what many Valentine’s Day traditions are built on and restaurants capitalize on it, creating prix-fixe romantic menus full of oysters, champagne and strawberries. In recent…