Produced across the Caribbean and Latin America, rum is a versatile spirit distilled from sugarcane or molasses. There are many variations of rum in the world. The location where the rum was produced is the basic influence of rum taste. Let’s look at some of the sensory characteristics of rum and what sets them apart…
The Sensory Side of Hot Dogs
Once again, it is time for football! There will be many tailgate parties and backyard grilling going on for the upcoming season. Hot dogs will be one of the most popular choices on the grill. Let’s discuss just a few. When asked if hot dogs are healthy or unhealthy, most testers feel that they are unhealthy.…
Sensory Focus: Popular Crackers
The sensory characteristics of crackers are many and profound. A cracker is a baked good characteristically made from flour. Flavorings or seasonings, such as salt, herbs, seeds, and/or cheese, may be added to the dough or sprinkled on top before baking. Crackers are known for their distinct characteristics – usually thin, crispy, dry, savory or…
The Sensory Side of Canned Chicken Noodle Soup
Millions of people consume canned soup every day. When sensory testing popular brands of chicken noodle soups in cans and boxes we discovered a few commonalities. Certain popular soup brands are easily recognizable by consumers, and a blind taste test reveals that the marketplace is open if a company can nail down the sensory characteristics…
Case Study: For The Love of Chocolate
Download our latest case study now! Nowadays, you can find chocolate in any form and mixed with the most unthinkable flavour partners – sweet and savoury, intensely spicy, fruit and nutty, and organic – are just some of the consumer trends that are currently driving innovation and sales in the multi-billion-dollar confectionery market. …
The Sensory Side of Ice Cream
The sensory characteristics related to ice cream are unique and powerful in a billion dollar marketplace. What are some of the sensory characteristics of ice cream? Some of the flavor attributes include overall dairy, dairy fat, dairy cooked, eggy, fruity ripe, floral, green unripe, vanilla, alcohol like, chocolate, cocoa, nutty, caramelized, toasted, dark roast, fresh,…
Which Bottled Water Is Preferred In The World?
It’s no surprise that bottled waters have different flavors. There certainly is a preference in the marketplace. Sensory product testing once again plays an important role in understanding what consumers prefer when it comes to bottled water. The nuances of taste with water are not as pronounced as with other products. Although subtle, flavor varieties…
Which type of bread is the crowd favorite?
Sensory product testing is a powerful tool with a wide range of applications in the bakery industry. You really see this come to light with bread. There are many options to choose from; what do consumers prefer? In a very large testing group, 62% prefer whole-wheat bread to all others. White bread is next at…